Here's what I work with.
Expertise
From strategy to code to design. My skills are built on a foundation of real, cross-functional experience. I know how products are made, what users need, and how to bring both together.
![[background image] image of a writing desk with a laptop for an insurance agency & company](https://cdn.prod.website-files.com/698bdb87bbdb713fbc2e8655/69d38540de2b2ca67e9f922e_ab1ec3d0795d07e2279351f730007ccd_Screenshot%202026-04-06%20at%207.42.15%E2%80%AFPM.png)
From strategy to code to design. My skills are built on a foundation of real, cross-functional experience. I know how products are made, what users need, and how to bring both together.
Primarily working as a UX/UI Designer, I also bring hands-on experience as a UX Strategist, Web Developer, and Digital Marketer — giving me a well-rounded skill set across multiple disciplines.
Designed digital products by integrating UX Psychology principles including Hick's Law, Social Proof, and other behavioral concepts to reduce friction and guide user decisions. These strategies directly enhanced user engagement and drove higher conversion rates.
Proficient in both frontend and backend development, bridging the gap between design and engineering. This technical foundation enables me to design within real constraints, ensuring every output is feasible and optimized for seamless handoff.
Working alongside a founder to analyze traffic data via Google Analytics and execute SEO, SEM, and Google Ads strategies. These efforts successfully attracted new users, improved conversion rates, and drove measurable sales growth.
Across 2 companies, I designed and implemented internal Design Systems that empowered teams of 6–8 people to work faster, more consistently, and with greater alignment — turning scattered workflows into structured, scalable foundations.
Process: Transitioned to Atomic Design, reducing components and file sizes and made future updates easier by standardizing elements.
Impact: Streamlined design workflows and improved system maintainability.
Process: Gathered designer feedback to identify missing components and implemented new ones for internal use.
Impact: Increased design efficiency and enhanced cross-functional team collaboration.
Data Clustering
AI reads all supporting documents, clusters information by category, matches it against the contract Checklist, and flags missing data.
Image Converter - AI OCR
AI OCR Converts uploaded image files into editable text using Optical Character Recognition, enabling further AI processing.
Document Classify
Classifies contract attachment documents from Requesters and maps them to the closest matching Templates in the database.
![[interface] image of hr software in action (for a hr tech)](https://cdn.prod.website-files.com/698bdb87bbdb713fbc2e8655/69d36d4e2ea60beeaaf6e88d_Idea3.png)
Auto Fill
AI detects document headings and automatically fills matching data into the corresponding fields of the contract drafting Template.
Template Generator
AI fetches legal contract data from the OCS website and generates or adapts Templates to fit the contract supporting documents.
Personal Data Protection
Uses AI Deep Learning to protect sensitive data by censoring ID card information and blurring faces in images.
Conducted a userwith a sample group of 23 participants to gather demographic insights, behavioral drivers, and qualitative feedback for design iteration
Implemented A/B testing for social proof placements across three key positions. By analyzing Google Analytics tracking data, I identified the optimal layout to maximize conversion rates.
